We at DIR Cosmetic Equipment & Salon Furniture are devoted to supplying high-quality, durable, and aesthetically refined equipment for salons, spas, clinics, and barbershops. With a focus on innovation and craftsmanship, our range includes salon chairs, barber furniture, medical beds, and reception solutions. All products are manufactured in our UK facility and come complete with a full years warranty, reflecting our confidence in their performance.Our reputation is built on our ability to serve diverse business needs through versatile and stylish furnishings. Whether launching a new establishment or redesigning an existing location, we offer modular solutions to suit any layout. Our design consultation service is offered at no charge, allowing our team to assist you in curating a space that reflects your professional standards. With over 18 years of industry experience, DIR is equipped to be your comprehensive partner in furnishing solutions, delivering quality products and expert advice you can rely on.
Business details
- Year established: 2023
- Licensed
- Insured
Highlights and features
- Salon furniture / Salon chair / Styling chair / Barber chairs / Backwash / Salon mirror / Barber unit / Pedicure chair / Beauty bed / Treatment bed / Electric beauty bed / Electric treatment bed / Hairdresser chair / Salon stool / Salon trolley / Dryer Hood /
Payment methods
- Cash
- Debit cards
- Credit cards
Services
DIR offers a refined selection of treatment and massage beds, carefully engineered to support professional procedures in clinical and cosmetological environments. Each model is crafted with comfort and longevity at its core. Let our treatment beds help you deliver a high standard of care while complementing the functionality of your space.
Enhancing the traditional barber chair, DIR provides premium-quality designs suited for todays professional. Our chairs include plush cushions, reliable hydraulics, and smooth reclining for an enhanced experience. From the refined Executive Chrome to the bold Titan, our chairs reflect superior craftsmanship and style. Explore various colours, designs, and bundled equipment for cost-effective solutions.
Designed for discerning professionals, our salon chairs at DIR UK bring together exceptional comfort and refined design. Each chair is manufactured using resilient hydraulic bases, plush padding, and quality finishes that enhance client experience. These chairs not only serve a purpose but make a statement. Invest in style and substance for your salon.
With a focus on ergonomic design and robust functionality, DIRs beauty treatment beds are ideal for use in both cosmetic and healthcare settings. Whether you're delivering facials, massages, or minor procedures, our beds provide the adaptability and durability required. We carefully balance comfort, hygiene, and stability in every model produced.
Reviews (33)
Bells Wildgoose
Sep 29, 2026
WARNING - AVOID DIR STORE AT ALL COSTS!
Ive genuinely never experienced customer service this appalling.
After spending nearly 2,000, I was promised delivery on a Friday, only to be told days later by the SAME MAN that my order would actually take another 16 weeks.
I cancelled immediately. When I politely requested written confirmation, I was told, I DONT NEED TO SEND YOU AN EMAIL, YOU STUPID GIRL, before he hung up on me.
What followed was almost THREE MONTHS of chasing my refund, repeated hang-ups, unanswered messages and eventually having my number blocked. I had to pursue a formal dispute to recover my money.
The icing on the cake? After I left a Google review, DIR Store responded almost immediately, suggesting I was at fault for initiating a dispute. My order tracking STILL showed processing three months later!
Theyve now suddenly started calling both my personal and business numbers. Funny how they couldnt communicate with me when I was desperately trying to recover my money!
Being called a stupid girl, repeatedly hung up on and blocked is not simply being dissatisfied with a delivery delay.
Absolutely disgraceful. I wouldnt trust this company with another penny. PLEASE THINK TWICE BEFORE ORDERING!
Ive genuinely never experienced customer service this appalling.
After spending nearly 2,000, I was promised delivery on a Friday, only to be told days later by the SAME MAN that my order would actually take another 16 weeks.
I cancelled immediately. When I politely requested written confirmation, I was told, I DONT NEED TO SEND YOU AN EMAIL, YOU STUPID GIRL, before he hung up on me.
What followed was almost THREE MONTHS of chasing my refund, repeated hang-ups, unanswered messages and eventually having my number blocked. I had to pursue a formal dispute to recover my money.
The icing on the cake? After I left a Google review, DIR Store responded almost immediately, suggesting I was at fault for initiating a dispute. My order tracking STILL showed processing three months later!
Theyve now suddenly started calling both my personal and business numbers. Funny how they couldnt communicate with me when I was desperately trying to recover my money!
Being called a stupid girl, repeatedly hung up on and blocked is not simply being dissatisfied with a delivery delay.
Absolutely disgraceful. I wouldnt trust this company with another penny. PLEASE THINK TWICE BEFORE ORDERING!
Ivan Cordova
Sep 25, 2026
Extremely disappointing experience with DIR
I placed my order with DIR in May 2026, and I was initially promised a delivery timeframe of 34 months.
After waiting the full four months, I contacted them for an update and was told the chairs would arrive by the end of August. August came and went with no delivery.
I contacted them again and was then told the delivery would be in September. Again, nothing happened.
In the middle of September, I contacted them once more and was told the chairs would arrive by the end of September. I called again today, and now Im being told they are still waiting for their container to arrive and that there is no confirmed delivery date.
I have now been waiting approximately 6 months for my chairs, despite being given several different delivery dates. This has had a significant impact on my business, as my barbershop has remained closed and I have already lost around 2 months of trading because of the delay.
What makes the situation even more frustrating is the rude and unprofessional customer service I have experienced when trying to get straightforward updates about an order I have already paid for.
I understand that shipping and supply issues can happen, but repeatedly giving customers delivery dates that are not met, without providing clear and proactive communication, is not acceptable.
Based on my experience, I would not recommend DIR. If you are considering ordering barber chairs from them, I would strongly recommend doing your research and considering a more reliable supplier, even if it means spending a little more.
Six months of waiting, multiple promised delivery dates, and still no confirmed delivery date. Very disappointing.
I placed my order with DIR in May 2026, and I was initially promised a delivery timeframe of 34 months.
After waiting the full four months, I contacted them for an update and was told the chairs would arrive by the end of August. August came and went with no delivery.
I contacted them again and was then told the delivery would be in September. Again, nothing happened.
In the middle of September, I contacted them once more and was told the chairs would arrive by the end of September. I called again today, and now Im being told they are still waiting for their container to arrive and that there is no confirmed delivery date.
I have now been waiting approximately 6 months for my chairs, despite being given several different delivery dates. This has had a significant impact on my business, as my barbershop has remained closed and I have already lost around 2 months of trading because of the delay.
What makes the situation even more frustrating is the rude and unprofessional customer service I have experienced when trying to get straightforward updates about an order I have already paid for.
I understand that shipping and supply issues can happen, but repeatedly giving customers delivery dates that are not met, without providing clear and proactive communication, is not acceptable.
Based on my experience, I would not recommend DIR. If you are considering ordering barber chairs from them, I would strongly recommend doing your research and considering a more reliable supplier, even if it means spending a little more.
Six months of waiting, multiple promised delivery dates, and still no confirmed delivery date. Very disappointing.
May Billing
Jul 24, 2026
Rose Hastings
Apr 04, 2025
Aylin Yil
Apr 04, 2025
Jazzy Game Changerz
Mar 29, 2025
Midnight
Mar 28, 2025
Nova NicholAS
Mar 27, 2025
Tedros Alemshet
Mar 13, 2025
Olena Semchuk
Mar 13, 2025
Guild Aesthetics
Mar 12, 2025
Leighann Rea
Mar 12, 2025
Zoja Shtjefanaku
Feb 13, 2025
Adam Rogers
Feb 07, 2025
Giorgos Tselas
Feb 03, 2025
Tim Oz
Jan 30, 2025
Berhane Mehari
Dec 16, 2024
Mohsen Sorkhabi
Dec 04, 2024
Christalla Hunt
Nov 30, 2024
This is the second time purchasing salon furniture and equipment. The first was during Covid. Ali was fabulous and although they were all super busy delivering at this time as many salon owners took this time out of work to refit salons, he was always an amazing communicator and always answered to any queries I had! There is nowhere else I would go to for any of my salon needs. Ali is amazing and so are the rest of the team! Thank you DIR you guys are FABULOUS
Arezoo Khalaf
Nov 14, 2024
Paul Hope
Oct 29, 2024
Gail Holbeche
Oct 25, 2024
Lisa Thomsen
Sep 28, 2024
Daniel Savva
Jul 30, 2024
Sarah McKibbin
Jul 25, 2024
Had a great experience when enquiring about 4 new barber chairs. Was worried about them arriving too soon as Im refurbishing my shop during a specific week. The guy was really helpful and sorted out a pre order invoice for me and took care of it all. Very friendly on the chat and put my mind at ease.
Angela Starlight
Jul 06, 2024
Leanne Lismore
Feb 26, 2023
Magali Gidoin
Nov 13, 2022
Rx Hamja
Oct 27, 2022
Tachyon Cappie
Oct 18, 2022
Karina Galvao
Aug 22, 2022
Steph Rhodes
Aug 23, 2021
Finally! Furniture seems to be very good quality, hence 4 stars. However excuse after excuse was made about delivery times (told 2 weeks and arrived after 8 weeks!) - it took lots of phone calls to get an actual answer and exact delivery date. If you are planning to order from the company gives yourself plenty of time! Sarah H
Ashley Robinson
Jan 18, 2020